About Me

I’m James Bagan.
A Brand & Creative Strategist during the week.
A Brand & Creative Strategist at the weekend.
I turn strategic ambition into action.
I’ve been lucky.
I’ve worked at some brilliant advertising agencies.
I’ve worked at some brilliant brands.
Carat. Nestle. Intermarketing. Home. VCCP. McCann.
None of which were part of the plan.
I didn’t have a plan.
So, how can they be part of a plan that doesn’t exist?
But they’ve got me to where I am.
And that’s what makes me who I am.
It’s what’s given me what I know.
And that’s what you’ll read on this site.
Some things you’ll agree with.
Some things you won’t.
But almost certainly there will be something for you to think about.
I hope.
And if there isn’t, I’m sorry.
And I’m sorry if you clicked on this tab to find out the details.
But the details are… details.
It’s the bigger picture that I’m more interested in.