Note of the Week
-
Maybe agencies don’t create weak work. Maybe clients don’t lack ambition. Maybe the issue isn’t talent or intent, thinking or desire. What if the problem is structural? Systemic? Deep? And rooted? Organisations are designed to reduce risk, protect performance and maintain stability. Strategy, at its best, does the opposite. It introduces tension. It demands trade-offs.…
Where you’ve landed
I’m James Bagan.
I’m a brand & creative strategist.
I look for where strategy breaks, why it doesn’t stick, and what organisations can do about it. Because crafting good strategy is difficult, making sure it lives and works is harder.
And so, this site is a curated selection of musings that explore that very tension.
Some are written with care, others in their rawest, unfiltered form. But they’re all designed to provoke thought.
Thanks for reading.
James.
Where Strategy Breaks 